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Via Serica: Honoring Heritage. Defending Human Dignity
For Every Culture, Every Voice, Every Right.
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Mission and Values
Via Serica is 501(c)(3) nonprofit organization, dedicated to preserving endangered languages and cultures, advocating for human rights, and empowering marginalized communities along the Silk Road. With a special focus on the Karakalpak people, we aim to collaborate globally and amplify voices that deserve to be heard. Join us in our mission to make a meaningful impact and create a more inclusive world.
The Team:
Explore the dedicated individuals who drive Via Serica's mission forward. Get to know our board members and advisory team through their inspiring stories and contributions to cultural heritage.
Robert Simmons
Vice President
Mr. Simmons is a former U.S. Foreign Service Officer and former President of a New York-based private equity firm. A native of New York City, he began his career as a Wall Street analyst and later served as a finance professor at New York University. He has appeared extensively on CNN and CNBC, speaking on the role of the private sector in global affairs.
Mr. Simmons holds degrees in business from Columbia University and Baruch College, graduating cum laude. He also studied international relations as a scholar at the American University of Rome.
President
The President of Via Serica leads the organization with extensive experience in international relations, cultural preservation, and regional advocacy. With roots in Karakalpakstan, they are dedicated to advancing cultural resilience, empowerment, and global awareness. While their personal identity remains protected for security reasons, their passion, determination, and impact are unmistakable, guiding the organization toward a brighter future for the region and beyond.
Ms. Gelles
Treasurer
Ms. Gelles brings legal and compliance experience, with a strong focus on contract management, visa advisory, and international law.
Ms. Gelles has advised on USAID programs, trained agency staff, and held legal roles with the American Immigration Agency and the Moscow Bar Association. Her financial oversight skills, combined with her deep legal expertise, make her a valuable steward of the Foundation’s fiscal responsibilities.
Linda Sellevag
Secretary
Linda Sellevag is a former Senior Communications Analyst at the U.S. Government Accountability Office, bringing decades of leadership and insight in public service. Her global perspective is shaped by her work with ESOL programs, ministry, and extensive travel across Asia, India, and Argentina. Fluent in Spanish and deeply engaged with international scholars, Linda’s commitment to cross-cultural communication and education makes her a powerful asset to our vision.
Initiatives
Our Current Projects
Explore our ongoing projects that are designed to protect and celebrate the Karakalpak culture while promoting human rights education. Learn how we are working to support communities across the Silk Road region and beyond.
Cultural Preservation
Dedicated to preserving endangered languages and promoting cultural heritage
Supporting the Karakalpak people through community-driven projects and initiatives
Human Rights Education
Educating communities on human rights issues and advocacy
Promoting awareness and understanding of human rights principles
Community Support
Empowering marginalized communities by providing essential support and resources
Creating opportunities for sustainable development and growth